Consultancy

Strategic marketing, from the inside out.

Tartan works with established businesses to build marketing strategy, clarify brand communications, and support execution - with an operator's understanding of how businesses actually work.

Services

What Tartan does

Marketing Strategy

A clear, actionable marketing strategy built around how your business actually operates - not a generic template. Covering positioning, audience, channels, messaging, and prioritisation.

Current-state marketing audit
Audience and competitor analysis
Positioning and messaging framework
Channel strategy and prioritisation
12-month roadmap

Brand Communication

How you say things matters as much as what you do. Tartan helps businesses find a clear, consistent voice - and a brand narrative that reflects the reality of the organisation.

Brand narrative and key messages
Tone of voice and communication guidelines
Audience-specific messaging frameworks
Review and refinement of existing brand materials

Marketing Execution Support

Ongoing marketing support for businesses that have a direction but need help with execution - content, campaign planning, channel management, or reviewing what's already in market.

Content strategy and editorial planning
Campaign planning and oversight
Marketing review and optimisation
Copywriting and communications drafting

Marketing Review & Audit

A clear-eyed review of where your marketing is now - what's working, what isn't, and what to do about it. Useful standalone, or as the start of an ongoing relationship.

Review of current marketing channels and activity
Brand and messaging audit
Gap and opportunity analysis
Prioritised recommendations with rationale

How it works

What working with Tartan looks like

Start with a conversation

Every engagement starts with a straightforward conversation about where your business is and where marketing fits into that. No sales pitch.

Scoped and proposed

Tartan puts together a clear scope of work. Engagements can be project-based or retainer-based ongoing strategic support.

Work that reflects your business

Everything Tartan produces is built from a genuine understanding of your business - not a template dropped on your letterhead.

Sectors

Industries served

Tourism & Adventure

Senior operational and marketing roles in NZ tourism. Understanding of seasonality, trade relationships, and storytelling.

Hospitality

Accommodation to F&B - businesses where guest experience and brand reputation are inseparable.

Professional Services

Trust, expertise, and relationships do most of the selling. The challenge here is usually clarity and positioning.

Property

Development, sales, management - marketing that works across buyers, investors, and tenants with different messages.

Construction

Trades and building businesses that rely on word-of-mouth but want a more considered marketing presence.

Client perspectives

What clients say

“

Iona guided us through a journey of aligning our identity and purpose with the right audiences, helping TTOT position itself for long-term success. Her strategic insight and creativity gave us clarity, practical tools, and the confidence to execute effectively. Iona balanced depth with simplicity, making what I thought a complex process feel achievable and honestly enjoyable!

Iona calls a spade a spade, and has a sharp, genuine approach to ensuring we were in the driver's seat the whole way through.

We are looking forward to refining and advancing our continuous improvement process. Mauri ora!

Jana Davis

Te Tapu o Tāne

“

Working with Tartan Marketing and Iona brought a level of clarity we didn't realise we were missing.

What felt messy and hard to articulate across our marketing and messaging was quickly distilled into something focused, practical, and achievable.

Rather than adding more activity, the process helped us strip things back, prioritise properly, and make confident decisions about where our marketing efforts should actually sit and seeing more effective results as a result.

A.S.

Professional Services Business, NZ

“

Before I started working with Iona I just felt so overwhelmed.

I didn't know what I was doing basically... I didn't have a real plan I was just going with the flow I was booking in clients without knowing if I had enough time to eat.

The changes that happened from working with Iona were just magic... I can't do everything so I was figuring out how I could work less and earn more which is what everybody wants isn't it?

Charline Jones

Dynamique Fitness, UK

Our clients

Trusted by ambitious brands

Our previous clients range from founder-led businesses to established organisations navigating growth or change - all looking for marketing and communications that feel intentional, aligned, and fit for where the business is now.

Ready to talk?

Consultancy enquiries start with a no-obligation conversation. Use the contact form to introduce yourself, and we'll get back to you to arrange a time to talk.

Make a consultancy enquiry

Engagement types

Project-based engagements
Ongoing retainer support
Marketing review and audit
Remote or in-person

Geographic reach

Offices in Queenstown and Auckland, NZ, and Aberdeen, Scotland. Engagements delivered remotely or in-person.